4 Easy Steps to Taste Test Your Food Biz Idea
(So It Fits You First)
Most advice says “follow consumer demand.” The truth? For a new business launch to succeed, it has to fit you first.
In this workshop, you’ll run your food business idea through a quick 4-step Taste Test to see if you should grow it, change it, or let it go in peace.
Included in your Taste Test Kit:
✔️ A simple 4-step worksheet to align your ideas with your goals, resources, and reality so you catch burnout traps and income duds before they happen.
✔️ A step-by-step video walkthrough so you'll have a supportive friend who gets it guiding you through the noise.
✔️ A personalized snapshot of your best-fit idea so you can move forward confidently with the idea built to fit you first.
✔️ Bonus! Turn that “now what?” moment into a low-risk Recipe for a Launch for validating your idea in the real world.
You don’t have to choose between overthinking and blind action. Let's break through the fog together with your Taste Test Kit!
Meet Your Taste Test Guide — Claudia Lucero
Hi, I’m Claudia, founder of Urban Cheesecraft, a top 1% Etsy shop, cheesemaking educator, and author of One Hour Cheese.
Over the past 16 years, I’ve tested and launched dozens of food-based products and services and partnered with retailers including Williams Sonoma, Whole Foods Market and Anthropologie. I am never lacking in ideas (can you relate?), so I created a simple process to screen ideas, protect my energy, and avoid costly mistakes.
That’s the exact Taste Test system I’ll walk you through in this mini workshop. It works for any type of food business idea — products, services, digital or in-person. Before you invest, let’s make sure your idea truly fits your life, your budget, and your goals!
Recent Taste Tester
“In 15 minutes Claudia’s worksheet gave me the clarity I needed to let go of a project that was dragging me down. I will return to this process next time I feel stuck!”
Sarah Marshall, Marshall's Haute Sauce - Portland, Oregon